Apple’s highly anticipated fall special event is just around the corner, set to unveil the 2023 iPhones, new Apple Watches, and possibly updated AirPods.
The event is scheduled for Tuesday, September 12, and the iPhone release is likely to follow on Friday, September 22.
Now, Apple has provided more details by updating its Events page.
Date and Time Confirmation
The updated page reaffirms the date and time mentioned in the invitations sent earlier this week, stating, “Watch on 9/12 at 10 a.m. PT.”
How to Watch
Apple also informs us about how we can tune in: “View online at apple.com or on the Apple TV app.” While this is expected, there may be additional viewing options announced before the keynote.
Set a Reminder
To ensure you don’t miss the event, there’s a handy button to add it to your calendar. But let’s be honest, you probably wouldn’t forget such a significant event, would you?
A Glimpse at the Imagery
The rest of the page prominently features the image from the invitation: a meticulously crafted Apple logo in shades of black, blue, gray, and hints of silvery gold.
The color palette likely hints at the iPhone 15 Pro’s design. Notably, there’s no gold iPhone 15 Pro anticipated this time, a departure from the past.
The Dust-Like Motif
The logo is adorned with delicate particles of light escaping from it, resembling the mystical “dust” in Philip Pullman’s “His Dark Materials” series.
While it’s not a parallel universe, these swirling specks suggest the matte finish frame expected for the iPhone 15 Pro. Instead of the usual glossy stainless steel frame, these models are rumored to sport a matte titanium frame.
Missing AR Animation
One thing absent this year is Apple’s customary cool AR animation, which has been a source of entertainment in the past. However, the captivating imagery on the event page compensates for its absence.
The Hasmoji Tradition
Apple usually creates a Twitter (now X) hashflag, or as we now call it, a “hasmoji” for the event.
Greg Joswiak, Apple’s SVP of Marketing, teased, “Wonder awaits. September 12. #AppleEvent,” accompanied by an Apple logo in colors that match the landing page invite.
September 1 Update: What’s at Stake
As the special event date approaches, and with the presumed release date of the iPhone 15 Pro Max on Friday, September 22, Apple is gearing up for an important moment.
Mark Gurman at Bloomberg (you can follow him on X here) highlights the significance, stating, “Its sales have slid for three straight quarters as the company contends with shaky demand for smartphones and other devices. The new products should help restore growth this holiday season — Apple’s biggest sales period of the year. Together, the iPhone and Apple Watch bring in the majority of the tech giant’s revenue.”
The Apple Watch models are expected to receive a substantial speed boost, along with new color options, including a captivating black Ultra variant.
While rumors swirled about a potential delay for the iPhone 15 Pro Max due to the intricate periscope lens exclusive to the model, reliable analyst Ming-Chi Kuo from TFI Securities has confirmed, “The fact is that the iPhone 15 Pro Max will start mass shipments this week.” This suggests no delay, although high demand may still be expected, despite the anticipated price increase.
Stay tuned for further updates as we approach this exciting event.
(Source: Forbes)
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