Prominent Apple analyst Mark Gurman from Bloomberg has suggested a potential date for the upcoming Apple special event. The indicated date is Tuesday, September 12th, according to Gurman’s recent tweet.
This projection aligns with an earlier proposition of Wednesday, September 13th. Gurman also mentioned September 12th or 13th as potential dates for the reveal, with a predicted release around September 22nd.
The possibility of an event on Wednesday, September 6th, and release on September 15th remains, though signs point to September 12th as the event date. The notion of bolstering iPhone 15 sales in the financial quarter ending on September 30th could favor an earlier event.
If we consider 16 days of iPhone 15 sales, an unveiling around September 11th is plausible. The indicated date of Tuesday, September 12th aligns with these observations, with the keynote scheduled for 10 a.m. Pacific time at the Steve Jobs Theater.
Gurman’s insights focus on the iPhone 15 lineup, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, potentially going on sale “around September 22nd.” However, conventional Friday releases indicate Friday, September 22nd, as the more likely release date.
These projections also extend to other awaited Apple products, including the Apple Watch Series 9 and Apple Watch Ultra (second-generation), anticipated to be unveiled and released simultaneously.
While Gurman acknowledges the potential for changes, the likelihood of an earlier or later date remains low. However, this doesn’t guarantee that all iPhone models will be available on September 22nd, considering possible supply limitations.
As the timeline unfolds, it’s worth noting that Apple unveiled the event date on August 24th last year. Clarity regarding the event specifics may emerge in the coming weeks.
Mark Gurman introduces new insights into Apple’s upcoming event, revealing the continuation of the hybrid event format. This approach combines an in-person introduction by CEO Tim Cook with a pre-recorded presentation to unveil new products. The hybrid format, introduced during the pandemic, combines Apple’s production quality with seamless presentations.
The hybrid approach offers distinct advantages, though some may miss live interactions that allow presenters like Craig Federighi and Greg Joswiak to engage effectively. These live segments add timing and spontaneity that pre-recorded content might lack. Nonetheless, the appeal of pre-recorded segments and controlled demos aligns with Apple’s aesthetics.
Gurman anticipates a subsequent hands-on session, a standard practice. While highly likely, it’s not a certainty, as demonstrated during the June Vision Pro event, which featured limited hands-on previews.
Speculation surrounding Apple’s special event escalates, extending to the timing of the event announcement. With the September 12th event date under consideration, discussions revolve around Apple’s potential disclosure timing. If the September 12th date remains valid, Gurman suggests Apple might confirm it between seven to twelve days before—likely between Thursday, August 31st, and Tuesday, September 5th.
Shifting the event to Wednesday, September 6th, would adjust this timeline by a week. The conviction in the September 12th event date gains momentum. Last year’s announcement on September 7th, with invites sent on August 24th, implies announcements could surface as early as Tuesday, August 29th.
Furthermore, the impact of the IFA trade show—among the world’s largest electronics expos—comes into play. Apple has historically timed its announcements to coincide with IFA, diverting attention from the event. IFA is scheduled from Friday, September 1st, to Tuesday, September 5th.
Considering these factors, aligning Apple’s event announcement with IFA’s commencement seems probable. Thursday, August 31st, emerges as a likely choice, as Apple tends to avoid news cycles on Fridays.
Amid these deliberations, anticipation heightens for Apple’s official communication, offering insights into the revelation of this year’s iPhones.
