Snap, the parent company of Snapchat, had recently faced challenges due to the advertising industry’s transformation, particularly after Apple’s introduction of App Transparency Tracking.
These obstacles resulted in two consecutive quarters of revenue decline. However, this earnings report hints at a potential comeback for the social messaging giant.
One of Snap’s strategies for future growth has been the development of mainstream augmented reality (AR) glasses, although this initiative is yet to fully materialize.
The company has also introduced its AI chatbot, My AI, which has been used by over 200 million people who have sent more than 20 billion messages.
Additionally, Snap has managed to attract 5 million subscribers to Snapchat+, a premium subscription service, potentially contributing over $200 million in annual income.
Snap CEO Evan Spiegel emphasized their focus on improving the advertising platform to provide better returns for advertisers and customers. The company is striving to enhance the overall user experience and strengthen its relationships with advertising partners.
In a relatively optimistic outlook, Snap disclosed its internal forecast for the fourth quarter, projecting adjusted EBITDA ranging from $65 million to $105 million.
Although this is a wide range, it skews toward the upper end of Wall Street’s estimates, which average $100.6 million. It’s important to note that this is not formal guidance but rather internal guidance, subject to some caution.
Snap also shared impressive figures with strong year-over-year growth, especially in its daily active users (DAUs), which increased by 12% to reach 406 million.
The company revealed that Snap’s COO, Jerry Hunter, is set to retire, and it authorized a share buyback program of up to $500 million, indicating Snap’s belief that its stock is undervalued.
Snap’s stock had underperformed the Nasdaq Internet Index throughout 2023, with a year-to-date gain of about 9% compared to the Index’s 34% growth.
Despite the recovery in Snap’s revenue and positive signs of the advertising market bouncing back, the company’s investor letter acknowledged the challenges of the third quarter and raised concerns about a potential advertising downturn due to global events such as the war in Israel.
Snap remains committed to strategically prioritizing its investments to navigate this evolving landscape.
This positive earnings report has offered Snap investors and enthusiasts hope for better days ahead, as the company continues to adapt and innovate in a dynamic and competitive tech landscape.
(Source: Yahoo Finance)
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